Ad Blockers: Is it Bad News for Brands and Publishers?
Adblocking! It's been one of the most talked about topics over the last few days because of ios9 enabling people to switch on ad blocking at the device level! Besides the irritant factor of online, mobile and in-app ads. The Real issue is one of online privacy. How will consumer activism to block ads impact advertisers and publishers? We find out from online portal, Askme.com. promising a high profile launch of Beti Bachao's latest initiative, the event ended up being a damp squib and we give you why. That and lots more on All About Ads.
