AD Fraud: The Dark Side of Digital Advertising

  • 20:11
  • Published On: April 02, 2016
Cinema View
Embed
This week, we turn our focus to online ad-fraud, when advertisers reach impressions by bots or web based robots, instead of real users. How can this be controlled and what exactly can stakeholders do. Also, on the show, an ad that got flack for allegedly being sexist. Watch and decide how much creative liberty should be exercised by brands?

Related Videos

What Brands Have To Say About The Ban On Condom Ads From 6 AM To 10 PM
December 16, 2017 3:04
IPG Mediabrands Talks About The Growth Rate In Advertising Industry in 2018
December 16, 2017 6:26
Ad Expenditure To Grow At 12.1 Percent In 2018, Predicts IPG Mediabrands
December 16, 2017 21:10
Dharma 2.0: Ads Without Celebrities Are The Most Creative
December 02, 2017 22:56
Fukrey Returns Film Marketing Campaign That's Using Ads Instead Of Trailers
December 02, 2017 1:58
$40 Billion Wedding Market Muted: Traders
December 02, 2017 4:19
Dharma 2.0: We're Not Just A Production House Or An Agency
December 02, 2017 6:19
Mobile Ad Market To Grow At A Rate Of 59% By 2020
November 25, 2017 8:00
Thums Up Turns 40
November 25, 2017 5:18
Thums Up: 40 And Going Strong
November 25, 2017 21:23
Industry Bodies Frame Guidelines For Outdoor Advertising
November 18, 2017 3:23
Cannes Lions Over: How Industry Execs Reacted
November 18, 2017 3:56
  • AAP Says Will Ask INDIA Bloc To Remove Congress From Alliance If...
    December 26, 2024 6:03

    AAP Says Will Ask INDIA Bloc To Remove Congress From Alliance If...

  • Israel, Hamas Trade Blame Over Ceasefire Delay, Japan Airlines Hit By Cyberattack
    December 26, 2024 22:14

    Israel, Hamas Trade Blame Over Ceasefire Delay, Japan Airlines Hit By Cyberattack

  • BJP Shares Sex Assault Accused's Photo With Udhayanidhi Stalin, DMK Replies
    December 26, 2024 10:53

    BJP Shares Sex Assault Accused's Photo With Udhayanidhi Stalin, DMK Replies

  • "Shameful": BJP On Warpath Over "Distorted" Kashmir Map, Congress Responds
    December 26, 2024 7:42

    "Shameful": BJP On Warpath Over "Distorted" Kashmir Map, Congress Responds

  • A Story Of Courage And Resilience
    December 26, 2024 2:45

    A Story Of Courage And Resilience

  • From A Farm To Lakme Fashion Week
    December 26, 2024 1:20

    From A Farm To Lakme Fashion Week

  • 20 Years On, Tamil Nadu Recalls 2004 Tsunami's Devastation
    December 26, 2024 4:28

    20 Years On, Tamil Nadu Recalls 2004 Tsunami's Devastation

  • Deadly Plane Crash In Kazakhstan: 38 Killed, 29 Survive
    December 26, 2024 2:38

    Deadly Plane Crash In Kazakhstan: 38 Killed, 29 Survive

  • A Decade Of Empowerment
    December 26, 2024 1:19

    A Decade Of Empowerment

  • Virat Kohli, Konstas Heated Altercation In Boxing Day Test; Fans React
    December 26, 2024 3:03

    Virat Kohli, Konstas Heated Altercation In Boxing Day Test; Fans React

  • Inside Details Of Chief Minister's Meet On <i>Pushpa 2</i> Stampede Case
    December 26, 2024 17:43

    Inside Details Of Chief Minister's Meet On Pushpa 2 Stampede Case

  • "Will Frame Guidelines": Telangana Minister On <i>Pushpa 2</i> Stampede Row
    December 26, 2024 2:17

    "Will Frame Guidelines": Telangana Minister On Pushpa 2 Stampede Row

  • 3-Year-Old Girl Still Stuck Inside 700-Feet Rajasthan Borewell
    December 26, 2024 3:31

    3-Year-Old Girl Still Stuck Inside 700-Feet Rajasthan Borewell

  • Himachal Pradesh, J&K, Covered In Heavy Snow, Smog Grips Delhi-NCR
    December 26, 2024 5:52

    Himachal Pradesh, J&K, Covered In Heavy Snow, Smog Grips Delhi-NCR

  • Bald Eagle Declared National Bird Of US
    December 26, 2024 0:45

    Bald Eagle Declared National Bird Of US

  • 20 Years On, Post-Tsunami Generation Stays Vigilant In Indonesia
    December 26, 2024 1:35

    20 Years On, Post-Tsunami Generation Stays Vigilant In Indonesia

  • Imran Khan's Party To Negotiate With Pakistan Government For His Release
    December 26, 2024 1:15

    Imran Khan's Party To Negotiate With Pakistan Government For His Release

  • 14 Syrian Forces Killed In 'Ambush' By Assad Loyalists
    December 26, 2024 0:39

    14 Syrian Forces Killed In 'Ambush' By Assad Loyalists

  • "Whole Industry" Will Meet Revanth Reddy Today: Producer Amid Stampede Row
    December 26, 2024 7:36

    "Whole Industry" Will Meet Revanth Reddy Today: Producer Amid Stampede Row

  • Israel, Hamas Trade Blame Over Ceasefire Delay, Will Imran Be Released?
    December 26, 2024 21:53

    Israel, Hamas Trade Blame Over Ceasefire Delay, Will Imran Be Released?

  • Telugu Film Body Vs Chief Minister: After <i>Pushpa 2</i> Row, Crucial Meet Today
    December 26, 2024 34:21

    Telugu Film Body Vs Chief Minister: After Pushpa 2 Row, Crucial Meet Today