AD Fraud: The Dark Side of Digital Advertising

  • 20:11
  • Published On: April 02, 2016
Cinema View
Embed
This week, we turn our focus to online ad-fraud, when advertisers reach impressions by bots or web based robots, instead of real users. How can this be controlled and what exactly can stakeholders do. Also, on the show, an ad that got flack for allegedly being sexist. Watch and decide how much creative liberty should be exercised by brands?

Related Videos

What Brands Have To Say About The Ban On Condom Ads From 6 AM To 10 PM
December 16, 2017 3:04
IPG Mediabrands Talks About The Growth Rate In Advertising Industry in 2018
December 16, 2017 6:26
Ad Expenditure To Grow At 12.1 Percent In 2018, Predicts IPG Mediabrands
December 16, 2017 21:10
Dharma 2.0: Ads Without Celebrities Are The Most Creative
December 02, 2017 22:56
Fukrey Returns Film Marketing Campaign That's Using Ads Instead Of Trailers
December 02, 2017 1:58
$40 Billion Wedding Market Muted: Traders
December 02, 2017 4:19
Dharma 2.0: We're Not Just A Production House Or An Agency
December 02, 2017 6:19
Mobile Ad Market To Grow At A Rate Of 59% By 2020
November 25, 2017 8:00
Thums Up Turns 40
November 25, 2017 5:18
Thums Up: 40 And Going Strong
November 25, 2017 21:23
Industry Bodies Frame Guidelines For Outdoor Advertising
November 18, 2017 3:23
Cannes Lions Over: How Industry Execs Reacted
November 18, 2017 3:56
  • YouTube Stars Launch Brands 'Feastables' and 'Prime'
    November 13, 2024 1:25

    YouTube Stars Launch Brands 'Feastables' and 'Prime'

  • The Biggest Stories Of November 12, 2024
    November 13, 2024 16:54

    The Biggest Stories Of November 12, 2024

  • 'Will Win As Independent Candidate': Veteran Leader Bandu Oak To NDTV
    November 12, 2024 2:27

    'Will Win As Independent Candidate': Veteran Leader Bandu Oak To NDTV

  • 'I Am With Marathas, They Are With Me': Quota Activist Manoj Jarange
    November 12, 2024 3:16

    'I Am With Marathas, They Are With Me': Quota Activist Manoj Jarange

  • Maharashtra Election Will Throw Up Fractured Mandate: A Owaisi's Party Leader
    November 12, 2024 3:00

    Maharashtra Election Will Throw Up Fractured Mandate: A Owaisi's Party Leader

  • NDTV In Maratha Heartland To Understand Pulse Of Voters
    November 12, 2024 26:21

    NDTV In Maratha Heartland To Understand Pulse Of Voters

  • Day After Encounter, Two Bodies Found In Manipur's Tension-Ridden Jiribam
    November 12, 2024 4:20

    Day After Encounter, Two Bodies Found In Manipur's Tension-Ridden Jiribam

  • NDTV Exclusive From Inside Jewar Airport
    November 12, 2024 13:36

    NDTV Exclusive From Inside Jewar Airport

  • Can The World 'COP' With Climate Change?
    November 12, 2024 12:58

    Can The World 'COP' With Climate Change?

  • No Security For Consular Camps: Justin Turdeau's Surrender To K Gang?
    November 12, 2024 22:17

    No Security For Consular Camps: Justin Turdeau's Surrender To K Gang?

  • China Showcases J-35A Stealth Fighter, Strengthens Military Influence
    November 12, 2024 2:18

    China Showcases J-35A Stealth Fighter, Strengthens Military Influence

  • Brampton Temple Cancels Consular Event Amid Khalistani Threat
    November 12, 2024 12:51

    Brampton Temple Cancels Consular Event Amid Khalistani Threat

  • COP29 Summit: What Is India's Stance On Climate Funding?
    November 12, 2024 6:28

    COP29 Summit: What Is India's Stance On Climate Funding?

  • Pantsir Air Defence System: Russia-India 'Make In India' Deal
    November 12, 2024 2:06

    Pantsir Air Defence System: Russia-India 'Make In India' Deal

  • Expressway, Rapid Rail, Pod Taxi To Connect Noida Airport
    November 12, 2024 3:34

    Expressway, Rapid Rail, Pod Taxi To Connect Noida Airport

  • How Trump Picks Will Affect US-India Ties | Indo-Pacific | China
    November 12, 2024 1:42

    How Trump Picks Will Affect US-India Ties | Indo-Pacific | China

  • Battle Of Prestige In Punjab's Gidderbaha - AAP vs BJP vs Congress
    November 12, 2024 3:48

    Battle Of Prestige In Punjab's Gidderbaha - AAP vs BJP vs Congress

  • Raids Conducted In Jharkhand, Bengal In Case Linked To Alleged Bangladeshi Infiltration
    November 12, 2024 2:47

    Raids Conducted In Jharkhand, Bengal In Case Linked To Alleged Bangladeshi Infiltration

  • Maharashtra Battle: PM's 'Khiladi' Jibe At Maha Vikas Aghadi In Maharashtra
    November 12, 2024 4:03

    Maharashtra Battle: PM's 'Khiladi' Jibe At Maha Vikas Aghadi In Maharashtra

  • PM Modi's Development & Delivery Pitch In Maharashtra
    November 12, 2024 23:11

    PM Modi's Development & Delivery Pitch In Maharashtra

  • China Hit And Run: Driver Rams Car into Crowd in China, Killing 35; Flowers Laid at Memorial
    November 12, 2024 0:42

    China Hit And Run: Driver Rams Car into Crowd in China, Killing 35; Flowers Laid at Memorial