R S Sodhi, MD, Amul joined the #SwadesBuildingLivelihoods telethon where he said that 100 million rural households in India are engaged in dairy, poultry, fisheries. Mr Sodhi highlighted that it is a 100 billion dollar industry, out of which only 30 billion is organised economy. Animal husbandry and dairy is one industry that landless farmers can be engaged in, he said.