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Anthems Anchor Us In The Right Direction: Prasoon Joshi, Lyricist

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  • Published On: October 02, 2020
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Prasoon Joshi, CEO, McCann World group India and lyricist, screenwriter, poet said at the 12-hour #SwasthyaMantra telethon that an anthem is written because it provides the essence of the campaign and anchors us in the right direction. Anthems remind us about the commitment, he said.
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