Anthems Anchor Us In The Right Direction: Prasoon Joshi, Lyricist
Prasoon Joshi, CEO, McCann World group India and lyricist, screenwriter, poet said at the 12-hour #SwasthyaMantra telethon that an anthem is written because it provides the essence of the campaign and anchors us in the right direction. Anthems remind us about the commitment, he said.
