AR Rahman, who was one of the celebs who attended the IIFA event, spoke on Indian music being appreciated on a global level. He also rooted for all Indian artists and urged them to always keep the Indian Flag high. He said, "It's great. We should ride on the momentum. A lot of other countries have global singers and they keep up with it. All the artists involved should keep up the work and keep our flag high. There are so many singers in India with amazing talent, and they are coming up with their own original content."