Arvind loses; Reliance gains
The Arvind Brands joint venture with US-based VF Corp will no more stitch their denim wear with mass brands Riders and Hero. Arvind Brands is phasing out these two brands targeted at the masses; Riders and Hero will be off the shelf from March 2009. So what's Arvind Brands' loss is Reliance’s gain, as the distress sale of inventories has begun.
