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Atiq Ahmed can frequently be seen posing in front of his white Hummer in Lucknow. The car, reportedly worth about 70 lakhs, has a poster of the politician and his name. In the front, it carries a miniature version of his party's flag. "I must say I am not in the Samajwadi Party because of any compulsions. It's just that I love the ideology of the party," said Mr Ahmed to NDTV, leaning against his Hummer as casually as the situation allows.