ASHA Workers Are An Invaluable Asset For The Country: Dilen Gandhi, Reckitt
During the NDTV-Dettol Banega Swasth India Independence Day special - Saluting Bharat Ki 'ASHA', Dilen Gandhi, Regional Marketing Director, South Asia Health and Nutrition, Reckitt said that the role of the ASHA workers assumes importance as people-to-people communication is the most effective form of communicating any message, like what are good hygiene practices and how to wash your hands properly. On the other hand, it is also very effective for the person receiving the message to clear any doubts and apprehensions. It is a two-way interaction that ASHA workers facilitate, which is crucial.
