At the launch event of NDTV's new Marathi channel, actor Riteish Deshmukh expressed his heartfelt congratulations for this new endeavour. He said, "It was my wish to have a new voice in Marathi journalism and now it has come. So I feel good to be associated with NDTV Marathi." Sharing from his lived experiences, he said, "Failure cannot teach you as much success as it teaches."