At the NDTV Real Estate Conclave, Jogendra Singh, President (Finance) for Hero Corporate Service, talked about the values important for the Hero group and how they translate into the real estate sector.
Sharing an anecdote, Mr Singh said, "Mr Brijmohan Lall Munjal insisted that we talk about bikes giving mileage of 70-80 km/hr and not 90-10. Back in those days, motorcycles were giving an average of 40-50 km/hr. Even in the ad, we said, "Fill it. Shut It. Forget It." When you give somebody more than what you promise, trust comes in, and customer delight comes in."