Author Chetan Bhagat on being a brand
In this episode, in an exclusive chat with NDTV, author Chetan Bhagat shares his views on being a brand and what makes him successful in connecting with the youth. Also, after the much slammed Lemp Brewpub & Kitchen fiasco, we ask : can any brand, big or small, afford to stay away from social media. Santosh Padhi takes us through some of the winning entries at Cannes Lions 2013.
