When it comes to eyeballs Sony Entertainment Television (SET) seems to have hit a jackpot with IPL but now it is the turn of its investors like Bollywood actor Jackie Shroff to laugh all the way to the bank, as they have been looking at an exit option. NDTV has learnt that B K Modi, the promoter of Spice Telecom, is set to buy 32 per cent stake in Sony Entertainment Television by paying $ 320 million, which will value the company at $1 billion.