#BachpanManao – Let Childhood Bloom Beyond Screens
#BachpanManao, a social mission by EkStep & NDTV, is redefining early childhood learning in India. The campaign highlights the importance of joyful, play-based learning during the formative years (0-8 years), promoting less screen time and more real-world exploration. By bringing together child advocates, educators, parents, and influencers, it aims to create a world where play, creativity, and curiosity shape young minds.
