As the epic feud between his father, Mulayam Singh Yadav, and step-brother, Akhilesh Yadav, activated weeks of media coverage, Prateek Yadav managed to steal a few headlines for himself. First, there was the flashy blue Lamborghini, a five-crore Huracan, that he chose to drive through Lucknow while his family was trying to keep from falling apart which could have resulted in their Samajwadi Party doing the same. Then, the 27-year-old, in an Insta equivalent of flipping the bird, posted a photo of the car online with the hashtag - Blue Bolt. Last but far from least, was the decision of his wife, 26-year-old Aparna, a trained classical dancer, to run for office from Lucknow, where she's taking on political veteran Rita Bahuguna Joshi, who is a new entrant to the BJP after several decades with the Congress. Prateek Yadav, still smarting from the criticism that one of the world's most expensive cars is incongruous with a family committed to socialism, told news agency ANI, "I bought the car on loan. I have all the papers, I pay income tax. Why the controversy?"