Bajaj to maintain focus on Discover, Pulsar
Bajaj Auto used effective pricing and less advertisement spend to mitigate the impact of rising inputs costs, says Rajeev Bajaj, MD of Bajaj Auto, while talking about the Q3 results. In terms of overall domestic sales, 85 per cent comes from Discover and Pulsar brands, he says, adding that it focus on these two brands has been rewarding.
