As a part of this initiative, NDTV & Dettol are organising a 12 hour Live televised Cleanathon on 14th December, 2014, which will bring together the entire nation towards better sanitation and hygiene. Mr Amitabh Bachchan is our campaign ambassador and will be the host of this event. The show will include Live ground events from different parts of the country which will bring citizens together to engage in a mass Cleanathon all day from 9:00am to 9:00pm and will see participation from Chief Ministers, other government voices, corporates, opinion-makers, PM's Swachh Ambassadors, Bollywood & Sports personalities and other celebrities.