At the launch of Banega Swasth India Season 11, Ravi Bhatnagar, Director of External Affairs and Partnerships at Reckitt, highlighted the campaign's incredible evolution. He said, "The initiative has been scaled up through the strong leadership and support from both the government and civil society. This year, we have expanded our reach to over 1 million schools nationwide from 7,500 schools, facilitating over 35 billion handwashing moments among school children."