The tenth season of the Banega Swasth India initiative focuses on the importance of cleanliness for personal and national progress. The goal is 'One World Hygiene — Fostering global unity for a healthier tomorrow', which encourages overcoming challenges by staying clean and shedding worries, leading to unity and the arrival of a golden era 'Amrit Kaal'. The core message is to keep moving forward and continuously work towards the nation's betterment.