BCCI Media Rights: Viacom18 Secures Broadcast Rights For TV And Digital
Viacom18 secured both the TV and digital rights for all Board for Cricket Control in India (BCCI) matches to be played in India for the 2023-28 cycle. As a result, Sports18 will be telecasting both international and domestic matches on TV while on the digital front, JioCinema will be livestreaming all the games. The five-year cycle will begin on September 2023 and will end on March 2028 with a total of 88 bilateral matches (which can increase to 102 matches). There will be 25 Test matches, 27 ODIs and 36 T20Is. Viacom 18 faced tough competition from Sony Pictures Network India and Disney Star in the e-auction on Thursday.
