Behtar India, a campaign which started a nationwide competition with the hope to improve the three main pillars of today's society - health, environment and cleanliness - led on to bring together over 31,000 students and 900 schools to participate and work towards the campaign's cause. The national and regional winners of this competition were felicitated during a special awards ceremony held in Delhi on December 5, 2017. These winners received their awards from campaign ambassador Sushant Singh Rajput in a ceremony that was attended by actress Zaira Wasim, numerous dignitaries, corporate heads and saw performances by young talents such as singer Meghna Mishra, Jasu Khan and Dharavi Rocks, a collaborative music band.