After launching 4G services in Bengaluru and Kolkata, Bharti enterprises has launched the service in Pune. The services will be priced at the same level as the other cities. K. Srinivas, President-Consumer Business (India and South Asia), Bharti Airtel, says that subscriber additions in the cities where services have been launched have kept pace with expectations with large and small businesses taking up the services. Mr. Srinivas also feels that as 4G-enabled devices are introduced into the market, subscriptions will pick up.