The festive season is here and is sure off to a kick start, thanks to the buzzing start-up space. Big daddies of the E-commerce world are once again wooing customers, this time with massive discounts on offer for pre-Diwali sales. But how prepared are E-commerce giants Flipkart, Amazon and Snapdeal? Will these billion dollar sales be smooth and glitch free? And despite the pricing and revenue issues, is this set to be a blockbuster year for e-sales? On Heads Up, we speak to various stakeholders, including E-commerce biggies about all that and more.