Big Data and Measurement Make Noise at Ad Tech 2016
In this episode of All About Ads, our focus is on Ad Tech - a wonderful opportunity to listen to the best in the ad industry. The big focus was on Data and Measurement. In a world dominated by the Internet of Things, with devices talking to each other and lowered attention spans, can there be a single metric for the industry to measure engagement? We get you all the action.
![Gadgets 360 With Technical Guruji: News of the Week [January 11, 2025]](https://c.ndtvimg.com/2025-01/tpadtemg_news_640x480_11_January_25.jpg?downsize=355∶533 "Gadgets 360 With Technical Guruji: News of the Week [January 11, 2025]")
