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Big makeover: Hutch is now Vodafone

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  • Published On: September 21, 2007
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Its as 'Desi' as it gets. Music, locales and the pug too, a makeover that is rather rustic than suave. Pink is now red as Hutch is Vodafone in India. In what is turning out to be the mother of all brand makeover campaigns in India and perhaps globally, Vodafone is doing what it takes to overshadow the strong brand image of Hutch in its subscribers mind.
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