"Boycott is as usual a trend that now some people have taken it upon themselves that we are going to protest everything which doesn't work in our political sensibility. This entire thing is politicised. Don't think there is artistic opinion behind people's boycott. They don't want to boycott because the movie is bad or atrocious, they want to boycott it because their political leanings suggest so," said columnist Zainab Sikander on the trend boycott Lal Singh Chaddha, Aamir Khan's latest film.