26-year-old Anam Siraj quit a lucrative job in a multi-national company two years ago to start her own fashion brand in Srinagar. After getting a Master's degree in commerce from Kashmir University and a diploma in textile designing, she says she started her venture with just a Facebook page but in two years she has a full-fledged designer clothes outlet 'The Closet Cloud By Anam' in upscale Rajbagh neighbourhood.