Chandrababu Naidu, the Chief Minister of Andhra Pradesh, has urged each citizen to buy "e-bricks" at Rs. 10 each for new capital Amaravati. The website "My Brick My Amaravati" was launched by Mr Naidu on Thursday in Vijayawada, which has been his makeshift base since Andhra Pradesh was bifurcated and a separate Telangana was carved out in June last year with Hyderabad named as its capital.