Businessworld Marketing Whitebook 2013-14: The Yin Economy

Businessworld presents the ninth edition of the Marketing Whitebook, an annual marketing report of the consumer behaviour in India and spending patterns cherished by corporate leaders, analysts, the media, and so on. Experts, Ambika Srivastava, chairperson of ZenithOptimedia; Santosh Desai, MD and CEO of Future Brands; Dinesh Dayal, COO of L'Oreal; author and adwoman Anuja Chauhan, and Neeraj Gupta, industry director at Google India, discuss the Marketing Whitebook 2013-14, beginning from The Yin Economy, a chapter of the Businessworld product dedicated to the very role of women in the world of marketing.