BYJU's Drops Shah Rukh Khan After Twitter Storm Over Aryan Khan's Arrest In Drugs Case

Educational Technology company BJYU'S has paused Shah Rukh Khan's ads over a Twitter storm. Social media has been divided over the decision. Shah Rukh Khan has been BYJU's brand ambassador since 2017. This, however, isn't the first time a Khan has been dropped from ads - Aamir Khan was dropped by Incredible India and Snapdeal in 2016 over his 'intolerance' remark. We ask experts about the rationale behind the decision and the approach that drives ad campaigns involving celebrities.