Banega Swasth India's Campaign Ambassador, Amitabh Bachchan kickstarted the 12-hour #SwasthyaMantra Telethon, where he stressed on the importance of improving health and hygiene in the fight against the coronavirus pandemic. "This year, good health is our top priority," the megastar said as he set the agenda for the launch of Season 7 of NDTV-Dettol Banega Swasth India campaign. He also talked about the achievements of the last six years of the campaign and announced that the seventh year will focus on three pillars - Health, Hygiene & Sanitation, and Environment; to make the world safe and healthy.