Cannes Lion Undergoes A Major Overhaul After Holding Companies Threaten To Pull Out

Cannes Lions gets a major overhaul after Publicis announced its pull out from the ad fest and WPP too threatened to leave, earlier this year. It is perhaps the biggest ever. Are the changes cosmetic or have they manage to impress industry creatives, we'll show you all of that. Interpublic Group’s Managing Director, Terry Peigh talks about how consumer behavior has evolved across geographies like India, Russia, Brazil, China, Russia, South Africa, UK and US. As air pollution soars, purifier brands make a killing. Advertising industry makes guidelines for regulating outdoor advertising