Celebs taking over models' territory
Bollywood biggies and superstar cricketers, some of them endorsing no less than 10-15 brands, are giving professional models a run for their money. In fact, big brands are willing to shell out enormous sums of money for stars like Sachin Tendulkar, Amitabh Bachchan, Shah Rukh Khan or Aamir Khan, which in effect is hitting the models.
