The CEO of a private firm lost his life, while another official suffered serious injury in a freak accident during the silver jubilee celebrations of the company at Ramoji Film City in Hyderabad, police said on Friday. During the celebrations on Thursday evening, Vistex CEO Sanjay Shah and his colleague entered into an iron cage, which was to be lowered from a height, when the iron chain supporting it broke on one side, and both of them fell, they said.