Amit Sharma, Director of the 'Stop The Beauty Test' campaign film said that his aim with the film was to make it with real women and narrate their true stories in the most effective way possible. Mr. Sharma said that there are many people who don't believe that women's eligibility for marriage depends on their complexion or other physical attributes anymore. Through the campaign he wanted people to realise that such discrimination still exists and also for it to serve as a wakeup call.