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Coca-Cola ties up with Jain Irrigation

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  • Published On: September 15, 2011
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Soft drinks major Coca-Cola India launched a joint venture with Jain Irrigation, called Project 'Unnati', a unique partnership with farmers to demonstrate and enable adoption of ultra-high density plantation (UHDP) practice for mango cultivation. Atul Jain, Joint MD of Jain Irrigation, said Coca Cola will invest Rs 9 crore ($2 million) in this project.
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