India's consumer inflation touched 10.9 per cent in October from 9.84 per cent in September, mainly due to higher food prices. This means the common man pays more for vegetables and other food items. In Chennai, vegetable prices have risen by 25 - 50 per cent. The price of brinjal has risen two-fold, while oil prices are up around 4 per cent. Sam Daniel speaks to a few people in Chennai to understand how they tackle the hike in prices.