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Cricket World Cup 2011: Will this euphoria sustain?

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  • Published On: March 25, 2011
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The business of cricket certainly just seems to get bigger and bigger. After what many called a slow start the World Cup has suddenly turned red hot. With IPL 4 following just days after the World Cup finale, the big question is will this euphoria sustain? Santosh Desai, CEO of Future Brands and Ajay Jadeja share their views over this.
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