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"83% Of Urban India Aware Of Crypto, 16% Invested": Kantar Executive Director

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  • Published On: October 01, 2021
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How popular is cryptocurrency in India - who's investing, and why are they putting money into the crypto space? A new study by data analytics firm Kantar shows that a whopping 83% of urban India is well aware of cryptocurrencies and 16% of them are actually invested in it. To delve deeper into crypto trends in India, we're joined by Anand Parameswaran, Executive Director of Kantar.
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