Demonetisation: Media Agencies Feel The Heat
Media agencies and brands are feeling the pinch as PM Modi's ambitious demonetisation drive kicks in. Two of the biggest media agencies, Madison and GroupM, say that some of their biggest clients are asking to postpone their ad inventory and some have even requested cancellation. Additionally, OLX talks about the future of 'Cash on Delivery' in the country, and a new decision means that celebrities cannot be jailed for endorsing products with misleading claims.
