In 2016, Guddi Devi, a resident of Jigni Khas village in Uttar Pradesh's Ballia district, was among the first to receive a gas connection under Prime Minister Narendra Modi's Ujjwala Yojana scheme. The wife of a brick kiln worker and a mother of three, she received the connection from PM Modi himself during the launch of the scheme in the eastern UP district. The photographs of her receiving the connection from the prime minister made her an instant celebrity and won her considerable media attention.