Dharma 2.0: We're Not Just A Production House Or An Agency

Dharma Productions' advertising and content division, Dharma 2.0, has been getting a lot of press since the past couple of weeks, owing to their new ads for the Clean City Campaign for Adar Poonawalla, featuring Alia Bhatt and Varun Dhawan. The content division has most of their advertising seeming to be focused around big celebrities. So, is that, along with Dharma styled storytelling and presentation, going to be the different for Dharma 2.0. We speak to movie director and head of the division, Punit Malhotra