Durex Jeans: It's A Condom
If you track online conversations around Durex jeans, you will be pleasantly surprised to find people guessing on all possible combinations around the condom brand's next announcement, Durex Jeans, which actually is a condom. We decided to meet the condom maker to find out the strategy behind unconventional naming of the new product and how really have attitudes of smaller cities changed towards sex and condoms.
