The denim market is expected to boom in the near future, but did you know that denim, which is adored by many, has a huge environmental impact? That waste load of jeans was a huge bother for Soumya Annapurna Kalluri. So much so that the mechanical engineer left her cushy job to start the social enterprise, Dwij. Through her star-tup, Soumya has been able to upcycle more than 6,000 pairs of denim into fashionable bags, accessories, clutches, and items of daily utility.