Ashish Sinha, founder of nextbigwhat.com, Pearl Uppal, founder of 5ideas, a seed stage venture capital fund, Rajiv Dingra, founder and CEO of WATConsult, Praveen Sinha, co-founder of Jabong.com, Pranay Chulet, founder and CEO of Quikr.com, and Sanjeev Aggarwal, senior MD and co-founder of Helion Advisors, discuss the online business environment which has seen several companies going bust, at a time when tech entrepreneurs are experimenting with new ideas and business models.