Uttara Bharath, Senior Technical Advisor for Social & Behaviour Change, Johns Hopkins Center for Communication Programs, Bloomberg School of Public Health joined the NDTV-Dettol Banega Swasth India's Lakshya - Sampoorn Swasthya Ka. At the 12-hour telethon, Ms Bharath spoke about bringing a behavioural change through entertainment, the role of fear and understanding one's barriers.