Shashank Srivastava, Chief GM - Marketing at Maruti Suzuki (India) speaks to NDTV about Ertiga sales, business outlook and rupee impact. He says that although Ertiga has seen over 40,000 bookings, retail situation is not good in April, May, which will add to the negative impact of overall cost price hike. However, he expects demand to improve during festive season.