From 'Brat Summer' To 'Clean Girl': Microtrends The Invaded Your Algorithms & Wallets In 2024
A microtrend is a phenomenon that takes social media by a storm and invades your algorithms and wallets. It's fuelled by influencers convincing you that 'it's not a want but a need.' it preys on your 'fomo' and need for 'retail therapy' and by the time you manage to hop on the trend, the internet may have already moved on. Last year we had 'Barbiecore'. 'Old Money & 'Cottagecore' dominated Instagram in 2020. And if we go as far as 2019, there were vsco girls with their hydroflasks and scrunchies. Following the trend, 2024 too was filled with such internet microtrends. Let's take a look at the most popular ones.
