From racing with buffaloes on the Karnataka coast to walking up the steps of the Vidhana Soudha in Bengaluru to meet the Chief Minister, Srinivasa Gowda has come a long way very fast. The power of social media, combined with catchy headlines comparing him to Jamaican sprinter Usain Bolt, has helped catapult Srinivas Gowda from the muddy Kambala fields to the centre of national attention.