In this special panel discussion, NDTV's Shruti Verma Singh speaks to global marketing guru Dr. Philip Kotler; Shantanu Prakash, founder of Educomp Solutions; Ajay Kakar, CMO of financial services at Aditya Birla Group, and Michael D.King, VP of IBM Global Education Industry, about the skills that are must-haves in a marketer in today's times.