RB Global Challenge is now in its 7th year with over 30 countries participating across the globe. Now in its 7th year, this Global Challenge program invites the brightest minds in the country to try and solve the health, hygiene and nutrition challenges, using RB's brand portfolio. Year after year, we have seen some exceptional teams taking on big social problems with the power of their innovative thinking. The winner of this annual innovation competition will represent India in the global finale contest wherein there will be contestants from 32 different markets.